For any email marketing campaign to be a success, there are some core elements that must be employed. Even if your email marketing strategy is working for you perfectly at the moment, it is best to look for ways to make it even better. This allows you to stay ahead of the competition and ensures that your subscribers are always engaged. Here are a few elements you can employ as part of your email marketing best practices.

1.      Always Use Opt-In Email Lists

Always Use Opt-In Email Lists
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The number one rule for successful email marketing is to never use email listings that are not opt-in. It is tempting to buy email listings or just send emails to random email addresses. While this may seem productive as it gives you a long list of emails to send content to, it is counterproductive to your business. Sending emails to non-subscribers may also be against the law. Only send emails to opt-in subscribers.

2.      Use Mobile Friendly Templates

Use Mobile Friendly Templates
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More than half of the emails sent out are read via mobile devices. Therefore, it is paramount for you to make your emails readable via mobile devices. You can use a responsive email template to ensure that your content is mobile friendly.

3.      Following Through

Following Through
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If you make any promises to your subscribers, it is important that you follow through with them. If you have purposed to be sending emails weekly, you need to ensure that the emails are sent on the same day, preferably at the same time every week. Stay true to your brand’s identity with every email you send. This is a good way of familiarizing the audience with your brand.

4.      Have A Clear Objective

Have A Clear Objective
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Each email should be sent to meet a clearly pre-set objective. You should not email your subscribers without an endgame in mind. Examples of email objectives include recording more sales, creating new product awareness, donating to a worthy cause, or even getting feedback from your clients. Sticking to one call-of-action for every round of emails sent is one of the email marketing best practices. This way, your emails are cluttered with too may call-to-actions in one email.

5.      Segmenting Lists

Segmenting Lists
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Segmentation is an absolute necessity if you want to send out personalized emails to your clients. You can group your clients based on their shopping habits, products preference, and even location to be able to create customized emails for them. The best experts understand the importance of using segmentation to personalize emails.

6.      Personalizing Emails

Personalizing Emails
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Personalization goes beyond addressing your clients by their names. You should customize your emails to make them as appealing to the target audience as possible. You need to make them feel as though you took the time to create a special email just for them. This is used alongside list segmentation.

7.      Offer Content That Is Error-Free

Offer Content That Is Error-Free
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Do your best to avoid sending out content that has errors. Minimizing mistakes in your emails goes a long way in creating content that can be understood and that reflects positively on your brand. Ensure your grammar is perfect and that there are no spelling errors before you click on the send button.


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