Most of your visitors will end up on your website by clicking on a link. So, it is natural to want to have a good URL structure. The structure of your URLs is also a key component of on-site SEO. It’s easy to overlook it, but it is important to get it just right. Here are some tips on the best URL structure for SEO.
1. Make the URL Relevant
Many websites still use URL that are automatically generated. These URLs often look like gibberish. While they work just fine, it’s a waste of a big SEO opportunity and it’s confusing to the visitors. You should make a point of customizing each URL based on the contents of the page.
2. Use a Standard URL Structure
Your URL structure has a huge bearing on the overall organization of your website. Take time to figure out the categories and subcategories you will have on your website. Think through how you want to portray the pages appearing in these categories in your URLs. Make sure to keep things simple. Having too many categories will result in a messy and confusing web structure. It’s best to stick to the main categories to have a more consistent and intuitive website.
3. The URLs Should Be Short and Simple
Make your URLs are concise and to the point. Don’t fill them with unnecessary words and characters, and make sure to avoid stuffing them with keywords. If your keyword appears more than once in your URL, you may get into trouble with Google. You want your visitors to be able to easily remember the URLs if they needed to.
4. Insert Your Primary Keyword
Every single page on your website should have a primary keyword that you want to rank for in the SERPs. Make sure the keyword is relevant to the content in the page and that the term is phrased in a manner that’s used by people searching for what is on the page. Your URLs should contain the primary keyword. If the link points to an article or blog post, you can always use the main words in the title along with the keyword to come up with a short URL.
5. Use Hyphens
You cannot use spaces in between words in your URLs. The SEO best practice dictates that you use hyphens in between words. This helps show search engines where the breaks are between words and makes it easier for users to figure out what the URL is about.
6. Avoid Stop Words
Stop words such as the, a, and, but, or, of, and etc. are completely unnecessary in the URL. They only make the URL longer than it should be.
7. Use Canonical Tags
It is possible for Google to register different versions of the same page as distinct pages. If you have a page on your website that’s tied to several URLs, then the SEO value of the page is diluted. One of the most common mistakes is having both www.yourwebsite.com and http://yourwebsite.com active. It is also possible to have an additional https://yourwebsite.com if you have a secure version of the page. Using canonical tags helps Google to identify the main URL representing all other versions. You can get an SEO expert at www.seovancouver.ca to help you with this.