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7 Must-Have Elements of a Successful Email Marketing Campaign

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email marketing best practices
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For any email marketing campaign to be a success, there are some core elements that must be employed. Even if your email marketing strategy is working for you perfectly at the moment, it is best to look for ways to make it even better. This allows you to stay ahead of the competition and ensures that your subscribers are always engaged. Here are a few elements you can employ as part of your email marketing best practices.

1.      Always Use Opt-In Email Lists

Always Use Opt-In Email Lists
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The number one rule for successful email marketing is to never use email listings that are not opt-in. It is tempting to buy email listings or just send emails to random email addresses. While this may seem productive as it gives you a long list of emails to send content to, it is counterproductive to your business. Sending emails to non-subscribers may also be against the law. Only send emails to opt-in subscribers.

2.      Use Mobile Friendly Templates

Use Mobile Friendly Templates
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More than half of the emails sent out are read via mobile devices. Therefore, it is paramount for you to make your emails readable via mobile devices. You can use a responsive email template to ensure that your content is mobile friendly.

3.      Following Through

Following Through
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If you make any promises to your subscribers, it is important that you follow through with them. If you have purposed to be sending emails weekly, you need to ensure that the emails are sent on the same day, preferably at the same time every week. Stay true to your brand’s identity with every email you send. This is a good way of familiarizing the audience with your brand.

4.      Have A Clear Objective

Have A Clear Objective
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Each email should be sent to meet a clearly pre-set objective. You should not email your subscribers without an endgame in mind. Examples of email objectives include recording more sales, creating new product awareness, donating to a worthy cause, or even getting feedback from your clients. Sticking to one call-of-action for every round of emails sent is one of the email marketing best practices. This way, your emails are cluttered with too may call-to-actions in one email.

5.      Segmenting Lists

Segmenting Lists
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Segmentation is an absolute necessity if you want to send out personalized emails to your clients. You can group your clients based on their shopping habits, products preference, and even location to be able to create customized emails for them. The best www.seotoronto.company experts understand the importance of using segmentation to personalize emails.

6.      Personalizing Emails

Personalizing Emails
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Personalization goes beyond addressing your clients by their names. You should customize your emails to make them as appealing to the target audience as possible. You need to make them feel as though you took the time to create a special email just for them. This is used alongside list segmentation.

7.      Offer Content That Is Error-Free

Offer Content That Is Error-Free
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Do your best to avoid sending out content that has errors. Minimizing mistakes in your emails goes a long way in creating content that can be understood and that reflects positively on your brand. Ensure your grammar is perfect and that there are no spelling errors before you click on the send button.

Social Media Marketing Tips to Supercharge Your Small Business

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Social media has grown to become the focal point of everyday life, especially for business people. Today, 7 in 10 internet users are always using social media. This makes social media one of the best platform for marketing your products and services. With the right social media marketing strategy, you can reach your business goals more easily. The benefits include increased brand awareness, growing a larger audience, increased traffic to your website, better connection with your target audience as well as increased leads and sales. Here are some social media marketing tips for small businesses.

1.      Come Up with Clear Business Objectives and Goals

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For you to jump-start your social media strategy, you need to come up with a solid objective, plan, and goals. This will act as a guide when you want to implement your social media plans. Goals and objectives also make it possible for you to measure your progress, failures, and success. You are 30% more likely to succeed when you have your goals written down.

2.      Seek to Learn More About Your Target Audience

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The only way to turn a profit in your small business is by engaging your target audience. These are the people you count on to purchase your products and services. For you to successfully engage your audience, you need to first understand the audience. Define their wants, needs and their desires. This way, you can package your products or services to meet these needs, wants and desires. This is one of the most important social media marketing tips for small business people.

3.      Conduct Contests as A Social Media Strategy

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Holding online contests is one of the best tactics you can use to lure an audience to your products or services. This will increase your visibility online, increase the number of followers you have and also improve engagement with your audience. To execute a successful contest online, you need to find something of great value to offer to the contestants and winners. You also need to come up with something the audience will find irresistible. Decide on what you intend to achieve with the campaign well in advance. The goal can be increasing your social media followers or selling more products or any other goal that benefits your business.

4.      Be Careful with Crafting Your Social Media Content

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Your social media content should be well thought out and beneficial to your target audience. You also need to learn the purposes of different social media networks to be able to effectively make use of them. For instance, LinkedIn is a professional network and is thus perfect for B2B audiences. Facebook is a perfect platform for entertainment and news content. Facebook pages are a perfect way to connect with your audience. Instagram is a highly visual platform for short videos and static images.

5.      Keep Sales Tactics to A Minimum

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People do not want to be sold to. People seek to establish relationships with businesses. Fostering connections with your audience is the easiest way to get them to buy. People mostly buy from businesses they trust. People find it off-putting when a business is only interested in making money from them.

You can visit www.seovancouver.ca for more social media marketing tips for small businesses.

 5 Reasons Why You Should Trust the Pros To Pack For Your Move

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It has been established that moving, whether commercial or domestic, is amongst the most stressful events in anyone’s life. The planning and preparation stages of the move are the most stressful and time-consuming parts of the move. During the preparation process, you’re required to de-clutter your premise and pack for the move. De-cluttering can take more time as it involves deciding what to keep, what to give away, and what to store. One of the best ways to ensure you minimize the stress associated with moving is by hiring professionals to get the job done. Here is why paying someone to pack your house is advisable.

1.    Efficiency

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Depending on the size of your house and areas around your home, there are spaces that will take days to pack up. This can be a challenge if you do not have too much time on your hands to pack on your own. Therefore, hiring professional movers to get the job done can go a long way in minimizing the amount of time it takes to pack. What can take you days will probably take the movers only a few hours.

2.    Packing Tools

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Finding top quality packing material can be a challenge if you are going at it alone. However, hiring a professional moving company to pack your house means that they will bring their own tools. The best movers will ensure that they use the best material to pack your items to ensure safety since they are liable for any breaks or losses. Therefore, this takes away the stress you would have experienced as you try to look for the best moving boxes for your needs. This is one of the main reasons why paying someone to pack your house is a good idea.

3.    You Get Time to Spare

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Using professional movers leaves with you with enough time in your hands to handle other aspects of the move such as lease agreements, getting internet set up in your new home, and paying for home utilities to ensure you have power and gas once you move. You also get time to say goodbye to your old neighbors and any family members you may be leaving behind.

4.    They Employ the Best Practice

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Moving companies use the best moving practice to ensure the process runs as smoothly as possible. This is what they do on a day to day basis, which means that they are conversant with the process. They know how best to handle every item in your home, ranging from fragile kitchen wear to your furniture and perishables.

5.    Better Organization

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Professional movers are organized and understand that it is the only way to get things done effectively. They will do things methodically and pack from one room to the other, ensuring they label everything clearly. They also ensure that the boxes do not make it hard for you to maneuver around the house during the packing process.

Whether you’re packing for an emergency move or you have enough time to plan your move, paying someone to pack your house is the best way to ensure that the move is easy and stress-free for you.