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7 Tips for Creating a Good URL Structure For SEO

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best url structure for seo
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Most of your visitors will end up on your website by clicking on a link. So, it is natural to want to have a good URL structure. The structure of your URLs is also a key component of on-site SEO.  It’s easy to overlook it, but it is important to get it just right. Here are some tips on the best URL structure for SEO.

1.      Make the URL Relevant

Make the URL Relevant
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Many websites still use URL that are automatically generated. These URLs often look like gibberish. While they work just fine, it’s a waste of a big SEO opportunity and it’s confusing to the visitors. You should make a point of customizing each URL based on the contents of the page.

2.      Use a Standard URL Structure

Use a Standard URL Structure
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Your URL structure has a huge bearing on the overall organization of your website. Take time to figure out the categories and subcategories you will have on your website. Think through how you want to portray the pages appearing in these categories in your URLs. Make sure to keep things simple. Having too many categories will result in a messy and confusing web structure. It’s best to stick to the main categories to have a more consistent and intuitive website.

3.      The URLs Should Be Short and Simple

Url should be short and simple
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Make your URLs are concise and to the point. Don’t fill them with unnecessary words and characters, and make sure to avoid stuffing them with keywords. If your keyword appears more than once in your URL, you may get into trouble with Google. You want your visitors to be able to easily remember the URLs if they needed to.

4.      Insert Your Primary Keyword

Insert Your Primary Keyword
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Every single page on your website should have a primary keyword that you want to rank for in the SERPs. Make sure the keyword is relevant to the content in the page and that the term is phrased in a manner that’s used by people searching for what is on the page. Your URLs should contain the primary keyword. If the link points to an article or blog post, you can always use the main words in the title along with the keyword to come up with a short URL.

5.      Use Hyphens

 Use Hyphens
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You cannot use spaces in between words in your URLs. The SEO best practice dictates that you use hyphens in between words. This helps show search engines where the breaks are between words and makes it easier for users to figure out what the URL is about.

6.      Avoid Stop Words

Avoid Stop Words
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Stop words such as the, a, and, but, or, of, and etc. are completely unnecessary in the URL. They only make the URL longer than it should be.

7.      Use Canonical Tags

Use Canonical Tags
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It is possible for Google to register different versions of the same page as distinct pages. If you have a page on your website that’s tied to several URLs, then the SEO value of the page is diluted. One of the most common mistakes is having both www.yourwebsite.com and http://yourwebsite.com  active. It is also possible to have an additional https://yourwebsite.com if you have a secure version of the page. Using canonical tags helps Google to identify the main URL representing all other versions. You can get an SEO expert at www.seovancouver.ca to help you with this.

5 Website Tips for Small Business Owners

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small business website tips
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Are you a small business owner looking to make your mark in the world? The fact that you need a website to thrive in this day and age is a foregone conclusion. It is a necessity and not a luxury as was the case in the past. Your business can benefit in a myriad of ways from having a well-designed website. Every day, millions of people use the internet to find products and services. When you have a website, you increase the chances of converting some of these people into paying customers. Here are some small business website tips to help you make the most out of your website.

1.     Create a Website

Create a Website
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While this may sound obvious, at least 50% of small businesses still do not have websites. This is because most small business owners believe that building a website is expensive and time-consuming. Others think that having a strong social media presence exempts them from having websites. While social media is indeed a powerful marketing tool, a website gives you control over your business and brand. Also, most consumers rely on websites when making purchasing decisions. Thus, not having a website may discourage some clients from trusting your business.

2.      Keep It Updated

Keep It Updated
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Creating a website is not enough, you also need to manage it and ensure it is always up to date. Website design standards change every day and thus what may have worked yesterday may be obsolete today. Ensure you are always enlisting impartial users and clients to use your website. Find out what they like or dislike. Also, find out what they would want your website to have and make these changes.

3.     Make Your Website Mobile Friendly

Make Your Website Mobile Friendly
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More than 90% of the world population use their mobile devices to surf the internet. Therefore, it is important for you to optimize your website for mobile devices to attract more visitors. According to statistics, 6 out of every 10 mobile users use their mobile devices to contact local businesses for products or services. Thus, one of the ways to ensure your business is competitive enough is by ensuring your website is mobile friendly. Optimizing your website for mobile devices will also positively impact your search engine ranking.

4.     Use SEO to Grow Your Website Traffic

Use SEO to Grow Your Website Traffic
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SEO (search engine optimization) is a good way of attracting more internet users to your website. This is done by optimizing your website for search engines. Search engine optimization involves the use of keywords and other tweaks to make a website more visible to search engines. You can use keyword search tools to find the relevant keywords for your type of business. Place these keywords in key places in your website to increase visibility. The pros at www.seotoronto.company can help with search engine optimization for your website.

5.     Sell on Your Website

Sell on Your Website
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This is one of the most beneficial small business website tips. In 2018, e-commerce accounts for almost 50% of all growth in the retail sector. Most people today prefer shopping online and have their goods delivered to their doorstep. Therefore, add e-commerce functionality to your website to create an additional income stream for your business. With an e-commerce website, you can supplement your physical business presence.

 

Ways In Which New Moving Agencies Can Help You Save Big

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You can work right up to the time of moving

Moving is fun which is why many Canadians move from one city to another and from one State to another. You get to live and work in a different environment. You get to make new friends.

The only dark spot is the moving process. It is no easy task to pack up all your belongings and unpack them. It is also expensive depending on how far you move. Still, there are ways in which you can save on moving costs.

Hire new movers instead of established companies

Hire new movers instead of established companies

Established movers will charge high rates because they have higher overheads. New movers start small and are eager to get new customers.

They will go out of their way to satisfy you and even in throw in freebies like free packing or free assistance with unpacking and placing items around in your new house. They will also be amenable to negotiating rates. They want the business.

Let movers take care of packing and unpacking

Let movers take care of packing and unpacking

Things should be left to the experts to deal with. When it comes to packing and moving Calgary movers are the best in business. However, when you engage a new moving company, they may offer to do it for free or for a low price.

You can save on costs by getting packing boxes for almost free from nearby stores and organize your packing. Tell the packers how you want stuff packed. Give them a list. Free yourself for more important tasks.

Box truck

Box truck

Better still, if the new moving company offers a box truck, this means you do not need to pack all belongings in boxes. You can simply load cupboards, sofas, and tables in the box truck.

Smaller items can go inside refrigerators and cupboards and some boxes. You can negotiate a better deal and save on packaging costs.

Save time and effort

Save time and effort

You save time and effort. These directly translate into money terms since everything has a value. Let new movers take care of packing and getting this organized. You can use the time and effort to handle other tasks associated with moving.

You can take care of insurance, closing or transferring bank accounts, paying utility bills and other tasks. You get free advice that helps avoid costly mistakes. You remain stress-free.

You can work right up to the time of moving

You can work right up to the time of moving

Engaging new movers to handle everything including packing and loading will free you to keep working. You can work right till the last day and then move.

Even if you do pay marginally more for packing, you still earn on that day. In effect, you are saving money. Professionals advise choosing a moving company that takes care of everything.

New movers have better equipment and processes

New movers have better equipment and processes

Old moving companies fall into a pattern and use outdated trucks or equipment and packing methods. New moving companies are likely to be run by professionals.

This new breed of professionals uses the best moving trucks for speedy and safe delivery. They are likely to have better packing processes.

You can expect them to use better equipment for the packing/loading processes. All these translate to savings because the truck gets loaded fast, arrives quickly at the destination and none of your belongings sustains any damages.

7 Must-Have Elements of a Successful Email Marketing Campaign

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email marketing best practices
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For any email marketing campaign to be a success, there are some core elements that must be employed. Even if your email marketing strategy is working for you perfectly at the moment, it is best to look for ways to make it even better. This allows you to stay ahead of the competition and ensures that your subscribers are always engaged. Here are a few elements you can employ as part of your email marketing best practices.

1.      Always Use Opt-In Email Lists

Always Use Opt-In Email Lists
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The number one rule for successful email marketing is to never use email listings that are not opt-in. It is tempting to buy email listings or just send emails to random email addresses. While this may seem productive as it gives you a long list of emails to send content to, it is counterproductive to your business. Sending emails to non-subscribers may also be against the law. Only send emails to opt-in subscribers.

2.      Use Mobile Friendly Templates

Use Mobile Friendly Templates
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More than half of the emails sent out are read via mobile devices. Therefore, it is paramount for you to make your emails readable via mobile devices. You can use a responsive email template to ensure that your content is mobile friendly.

3.      Following Through

Following Through
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If you make any promises to your subscribers, it is important that you follow through with them. If you have purposed to be sending emails weekly, you need to ensure that the emails are sent on the same day, preferably at the same time every week. Stay true to your brand’s identity with every email you send. This is a good way of familiarizing the audience with your brand.

4.      Have A Clear Objective

Have A Clear Objective
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Each email should be sent to meet a clearly pre-set objective. You should not email your subscribers without an endgame in mind. Examples of email objectives include recording more sales, creating new product awareness, donating to a worthy cause, or even getting feedback from your clients. Sticking to one call-of-action for every round of emails sent is one of the email marketing best practices. This way, your emails are cluttered with too may call-to-actions in one email.

5.      Segmenting Lists

Segmenting Lists
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Segmentation is an absolute necessity if you want to send out personalized emails to your clients. You can group your clients based on their shopping habits, products preference, and even location to be able to create customized emails for them. The best www.seotoronto.company experts understand the importance of using segmentation to personalize emails.

6.      Personalizing Emails

Personalizing Emails
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Personalization goes beyond addressing your clients by their names. You should customize your emails to make them as appealing to the target audience as possible. You need to make them feel as though you took the time to create a special email just for them. This is used alongside list segmentation.

7.      Offer Content That Is Error-Free

Offer Content That Is Error-Free
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Do your best to avoid sending out content that has errors. Minimizing mistakes in your emails goes a long way in creating content that can be understood and that reflects positively on your brand. Ensure your grammar is perfect and that there are no spelling errors before you click on the send button.

Social Media Marketing Tips to Supercharge Your Small Business

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Credit: Pixabay

Social media has grown to become the focal point of everyday life, especially for business people. Today, 7 in 10 internet users are always using social media. This makes social media one of the best platform for marketing your products and services. With the right social media marketing strategy, you can reach your business goals more easily. The benefits include increased brand awareness, growing a larger audience, increased traffic to your website, better connection with your target audience as well as increased leads and sales. Here are some social media marketing tips for small businesses.

1.      Come Up with Clear Business Objectives and Goals

Credit: Pixabay

For you to jump-start your social media strategy, you need to come up with a solid objective, plan, and goals. This will act as a guide when you want to implement your social media plans. Goals and objectives also make it possible for you to measure your progress, failures, and success. You are 30% more likely to succeed when you have your goals written down.

2.      Seek to Learn More About Your Target Audience

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The only way to turn a profit in your small business is by engaging your target audience. These are the people you count on to purchase your products and services. For you to successfully engage your audience, you need to first understand the audience. Define their wants, needs and their desires. This way, you can package your products or services to meet these needs, wants and desires. This is one of the most important social media marketing tips for small business people.

3.      Conduct Contests as A Social Media Strategy

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Holding online contests is one of the best tactics you can use to lure an audience to your products or services. This will increase your visibility online, increase the number of followers you have and also improve engagement with your audience. To execute a successful contest online, you need to find something of great value to offer to the contestants and winners. You also need to come up with something the audience will find irresistible. Decide on what you intend to achieve with the campaign well in advance. The goal can be increasing your social media followers or selling more products or any other goal that benefits your business.

4.      Be Careful with Crafting Your Social Media Content

Credit: Pixabay

Your social media content should be well thought out and beneficial to your target audience. You also need to learn the purposes of different social media networks to be able to effectively make use of them. For instance, LinkedIn is a professional network and is thus perfect for B2B audiences. Facebook is a perfect platform for entertainment and news content. Facebook pages are a perfect way to connect with your audience. Instagram is a highly visual platform for short videos and static images.

5.      Keep Sales Tactics to A Minimum

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People do not want to be sold to. People seek to establish relationships with businesses. Fostering connections with your audience is the easiest way to get them to buy. People mostly buy from businesses they trust. People find it off-putting when a business is only interested in making money from them.

You can visit www.seovancouver.ca for more social media marketing tips for small businesses.