Are you a small business owner looking to make your mark in the world? The fact that you need a website to thrive in this day and age is a foregone conclusion. It is a necessity and not a luxury as was the case in the past. Your business can benefit in a myriad of ways from having a well-designed website. Every day, millions of people use the internet to find products and services. When you have a website, you increase the chances of converting some of these people into paying customers. Here are some small business website tips to help you make the most out of your website.
1. Create a Website
While this may sound obvious, at least 50% of small businesses still do not have websites. This is because most small business owners believe that building a website is expensive and time-consuming. Others think that having a strong social media presence exempts them from having websites. While social media is indeed a powerful marketing tool, a website gives you control over your business and brand. Also, most consumers rely on websites when making purchasing decisions. Thus, not having a website may discourage some clients from trusting your business.
2. Keep It Updated
Creating a website is not enough, you also need to manage it and ensure it is always up to date. Website design standards change every day and thus what may have worked yesterday may be obsolete today. Ensure you are always enlisting impartial users and clients to use your website. Find out what they like or dislike. Also, find out what they would want your website to have and make these changes.
3. Make Your Website Mobile Friendly
More than 90% of the world population use their mobile devices to surf the internet. Therefore, it is important for you to optimize your website for mobile devices to attract more visitors. According to statistics, 6 out of every 10 mobile users use their mobile devices to contact local businesses for products or services. Thus, one of the ways to ensure your business is competitive enough is by ensuring your website is mobile friendly. Optimizing your website for mobile devices will also positively impact your search engine ranking.
4. Use SEO to Grow Your Website Traffic
SEO (search engine optimization) is a good way of attracting more internet users to your website. This is done by optimizing your website for search engines. Search engine optimization involves the use of keywords and other tweaks to make a website more visible to search engines. You can use keyword search tools to find the relevant keywords for your type of business. Place these keywords in key places in your website to increase visibility. The pros at www.seotoronto.company can help with search engine optimization for your website.
5. Sell on Your Website
This is one of the most beneficial small business website tips. In 2018, e-commerce accounts for almost 50% of all growth in the retail sector. Most people today prefer shopping online and have their goods delivered to their doorstep. Therefore, add e-commerce functionality to your website to create an additional income stream for your business. With an e-commerce website, you can supplement your physical business presence.